Divine Ikubor, also known as Rema, is a Nigerian singer who recently released his sophomore album, “HeIs,” and he has stated why he decided to change up his sound.
Rema revealed in a recent interview with Apple Music that he made the decision to “switch it up” since he felt that afrobeats was becoming boring.
According to Rema, Nigerian musicians cannot afford to keep “Watering” afrobeats till they begin to lose control over it.
“Afrobeats was getting boring so I had to switch it up. They will keep applauding and we will be watering it down until some people start winning our afrobeats awards,” he said.
“With the success that has come to Afrobeats, I feel like we are listening to the voices of the world too much, ignoring the voices back home.”
During his recent album listening party in London, Rema made an appeal for Nigerian musicians to take back control of afrobeats.
“We have to take our sh*t back, own it and protect it. The more we water it down, we make it easy for them to create it. Until some people start winning Afrobeats awards, we’ll then realize we’ve indirectly sold ourselves,” he stated.